Madden 24 - UI Technical Design Work

I played a pivotal role in enhancing the user experience for EA's Madden 24 by implementing intuitive, responsive, and visually compelling user interfaces using EA's proprietary tools and engine.

Project Role and Responsibilities:
- Implemented UI screens, elements, and features based on the technical, aesthetic, and functional requirements of the game's vision
- Used proprietary software and third-party technology to implement the visual design of the UI within the game
- Worked closely together with design and engineering teams to refine workflows and polish the UI to achieve an excellent experience, from concept to ship
- Collaborated with our engineers to define technical and data requirements
- Constantly tested to ensure all UI elements were optimized for performance, maintaining smooth gameplay and a high-quality user experience across various platforms
- Advocated for best practices for UI architecture with a goal of reusability and with the thought of developing for a live product